Call: 919.694.3298 (919.NWIDA.98) | Email:

National Wireless Independent Dealer Association

Opinion – Don’t put all your eggs in one basket

I’ve been in wireless a long time. Some would say too long (ha ha) – but in my 35 years of experience working with and for carriers, I’ve noticed something. And it’s happening again in a big way.

If you are an exclusive dealer – this message is for you. I don’t care if you own one store or 1000. I don’t care which brand or network you’re selling. I don’t care if you’ve been in the business 30 years or 3 days. I implore you to listen up.


Let me explain.

T-Mobile has decided to eliminate it’s TPRS dealer program. Hundreds of small-medium businesses are now scrambling. In addition, we’re hearing VERY strong rumors that the TPR program is next to go. That will eliminate thousands more stores.  It appears that T-Mobile wants to go only the corporate store route.

So, what happens to all those T-Mobile dealer stores? And their owners? And their employees?


This is not a new trend. It seems roughly every 5 years or so a carrier shifts their distribution strategy. Sometimes they go from heavily corporate owned stores to more dealers. Sometimes it’s the other way around – but it happens pretty regularly every 5 or so years.

So, if you’re selling one brand – and it’s your only business – you’re just waiting for death.

Any by diversify, I don’t necessarily mean selling multiple brands (although that is one way.) It can be ANY way:

• Own multiple businesses (heck, sell frozen yogurt!) • Own multiple types of businesses. • Own your own multi-branded store if you want to stay within the industry. • Own different businesses that sell different brands. BUT DO SOMETHING.

Back in the late 1980s, the carrier I worked for instantly gained hundreds if not thousands of doors. How? Our competitor decided to go all corporate stores. Back then, there was only two carriers per market (and no MVNOs) – so all these stores, which had wireless experience, had nowhere else to turn – and we were happy to have them. We grew our base many,many times over in a matter of weeks. 

Then (about 5 years later) a new director came in. They decided we had too many dealers… started opening corporate stores.  


And if you’re the dealer, your entire life is in someone else’s hands. 

WHY would you let that happen? 

So, I implore you. Diversify. Get into a different type of business. Stay in wireless but offer something else. Do something – ANYTHING – but do NOT wait for a new director to decide there are too many dealers. 

 – Adam Wolf

NWIDA members, contact us today if you need our assistance and if you’re not yet a member, we invite you to join today.
Want news like this delivered to your inbox? Click HERE Email pic - NWIDA
Want news like this in your RSS feed? Click HERE RSS Logo - NWIDA
Want news like this delivered to your Alexa Flash Briefing? Click HERE Alexa Logo - NWIDA
Join us on Reddit – Click HERE
Subscribe to our YouTube Channel – Click HERE YT
Our DISCORD Server – Click HERE Discord NWIDA
paid ad:

Have any Question or Comment?

Leave a Reply

Your email address will not be published. Required fields are marked *

I accept that my given data and my IP address is sent to a server in the USA only for the purpose of spam prevention through the Akismet program.More information on Akismet and GDPR.

I’m Ready to join

Not Ready to Join?

Donate to NWIDA today!

Please send more information

Paid Ad: