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National Wireless Independent Dealer Association

AT&T Lays-off Cricket Staff

cricket - NWIDANWIDA has learned that AT&T has recently laid off a number of staff from its Cricket Wireless subsidiary. This decision comes amid a broader trend of restructuring and cost-cutting across the industry. For independent wireless dealers, this news raises important questions and potential impacts on their businesses. Here’s a closer look at what this means for you.

Implications for Independent Dealers

Potential Shifts in Support and Services
The reduction in staff may lead to changes in the level of support and services that independent dealers receive from Cricket. It’s essential to stay informed about any updates or changes to ensure your business continues to operate smoothly.

Opportunities for Diversification
With changes at Cricket Wireless, it might be an opportune time for independent dealers to explore diversification. Expanding your product and service offerings can help mitigate risks associated with relying heavily on a single carrier.

Impact on Customer Experience
Any internal changes at Cricket Wireless could potentially affect the end-customer experience. Independent dealers must remain vigilant and proactive in addressing any customer concerns to maintain high levels of satisfaction and loyalty.

How NWIDA Supports You
At NWIDA, we understand the challenges and uncertainties that come with industry shifts. Our mission is to provide independent wireless dealers with the resources, support, and advocacy needed to navigate these changes successfully.

Advocacy and Representation. We work tirelessly to represent the interests of independent dealers in the wireless industry, ensuring your voice is heard in key discussions and decisions.
Exclusive Discounts: Through our collective buying power, we offer exclusive discounts on products and services that can help you reduce costs and improve profitability.
Ongoing Education and Training. Stay ahead of industry trends and developments with our educational resources and training programs designed to enhance your knowledge and skills.

Stay Connected and Informed
In times of change, staying informed and connected with industry peers is more important than ever. We encourage all independent wireless dealers to join NWIDA and take advantage of the resources and support we offer.

By coming together, we can navigate these challenges and continue to thrive in a dynamic and evolving market.

If you were part of the layoff, send your resume to and we will send it to our list of 20+ companies who are hiring. 

Stay tuned for more updates and insights as we continue to monitor the situation and advocate for the interests of independent wireless dealers.


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