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National Wireless Independent Dealer Association

Verizon NOT Culling Brands???

Back a few weeks ago (see here) we wrote about a post we saw on line that Verizon (now owner of TracFone) was starting to “decommission” some of their brands, including Net10 and Page Plus.

Yesterday, we heard from a Verizon representative that stated:

While, TracFone Wireless, Inc. is streamlining the brands we proactively market to remain competitive and meet the needs of today’s value-conscious consumers, in compliance with the FCC order related to the Verizon acquisition, both existing and new customers can enroll in plans for the Net10, Page Plus and GoSmart brands until November 2024 (California customers will be able to take advantage of these plans until November 2026).

It seems like perhaps they jumped the gun. As it’s stated above, they can’t do anything per the FCC order when they purchased Trac. So, for at least two years (and 4 in California), those brands live on.


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One comment on “Verizon NOT Culling Brands???

Translation: “We’re telling everyone not to use them, but we’ll still allow you to use a rebranded copy-pasta webpage that has the same offerings on Verizon Prepaid, Total, Straight Talk, TracFone, and Visible – because those are the brands we’re going to keep… except Total, which we may not really want to keep, but those store owners will sue us if we shut them down.”


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