If you go to the Reach Mobile website, you’re now greeted by a popup stating “Reach Mobile is now Nu Mobile! We’re no longer accepting new signups on Reach Mobile.”
Of course, “Nu” is the 13th letter of the Greek Alphabet – and in Yiddish it means “so?” or “what now?”
We have not heard of a sale of Reach, or if this is simply a rebrand. However, if it was a rebrand, I would imagine the website would simply rebrand as well – instead of having a pop-up that forwards to the nu mobile website.
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