Cash App is the latest brand to jump into wireless, announcing a new MVNO offering called Cash App Mobile that runs on AT&T’s network.
The setup appears to follow a now-familiar playbook: Cash App is working through Gigs (a white-label MVNO/MVNE-style provider) to bring a branded mobile plan to market—similar to how other fintech brands have rolled out service.
What’s included (at a glance)
Cash App Mobile is positioned as a straightforward $40/month unlimited plan, with the service managed inside the Cash App ecosystem. Plan highlights mentioned in the announcement/reporting include:
“Premium” 5G data
Unlimited HD streaming
10GB/month hotspot (U.S.)
Roaming in Canada and Mexico
Cash App is also framing this as more than “just a phone plan,” emphasizing that users can manage mobile service alongside spending/saving in the same app experience.
What to watch
Cash App also says it intends to connect mobile service to:
Its in-app rewards
Child/teen account features (suggesting a family/younger-user angle)
The rollout is starting with select users, with broader availability planned.
NWIDA members: if you’re seeing customers ask about Cash App Mobile (pricing, compatibility, porting expectations, or how it compares to other AT&T-based MVNOs), contact us and we’ll help you think through the sales and support implications. If you’re not yet a member, we invite you to join.
| NWIDA members, contact us today if you need our assistance. If you're not yet a member, we invite you to join today. |  |
 |
 |
 |
 |
 |
 |
 |
 |
|
 |
 |
|
| Announcing
IMEI Reports - Generate a comprehensive device report for any phone. |
 |
| Click to join our the IMEI Reports DISCORD Server |  |
| Click here for news like this delivered to your inbox? |
 |
| Click to join our DISCORD Server | |
Paid ad: