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National Wireless Independent Dealer Association

Broadband “Nutrition” Labels Coming to Stores Soon

The FCC has announced that new “nutrition labels” (sample to the left) must be displayed by April 10, 2024.

The majority of providers must display at the point of sale clear, easy-to-understand, and accurate information about the cost and performance of broadband services; providers with 100,000 or fewer subscriber lines must do so by October 10, 2024. Those points of sale include online and in-store.

This could prove to be a huge challenge to multi-carrier stores, who will need to have this information for each provider. At this point, we’re not sure how any of the carriers or MVNOs are planning to roll this out to the distribution. 

The FCC labels must disclose important information about broadband prices, introductory rates, data allowances, and broadband speeds, and include links to information about network management practices, privacy policies, and the FCC’s Affordable Connectivity Program.


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