As first noted by Peter Adderton, it appears Boost has fired most of it’s corporate marketing department. The Kansas City Business Journal reached out to Sprint and was told:
To enhance our efficiency and nimbleness while we continue to aggressively compete in the Prepaid Wireless industry, we recently made some organizational changes to ensure our Prepaid business is structured appropriately.
Jeff Moore, of Wave7 Research said: “Of course, it remains to be seen where Boost winds up, But at least for now, this seems to be an indication that Sprint — short on cash — needs to cut corners and doesn’t believe that Boost is part of its long-term future, and that makes it a logical choice beforehand.”
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