Noble Mobile Buys SmartLess Mobile

Noble Mobile, founded by former presidential candidate Andrew Yang, has acquired SmartLess Mobile.

It is the 2nd acquisition by Noble, having already purchased Helium Mobile.

"Existing SmartLess Mobile customers will retain their current plan pricing while seamlessly gaining access to Noble Mobile’s nationwide 5G coverage, top-rated customer support, and suite of screen-time tools and features."

In addition, Noble also announced new "proprietary digital wellness features":

• Their Brain Rot Index (BRI) is a real-time wellness metric built into the Noble Mobile app that tracks screen habits, doomscrolls, and phone pick-ups, converting complex screen-time metrics into an intuitive daily wellness score.

• The Family Plan Wellness Leaderboards allows for shared family account tools that track collective cash back earned from low screen-time milestones, as well as family-wide Brain Rot scores.

Every month, households can rank members to encourage competition and cooperative digital habits.

• Cash Back Rewards – Noble members can earn up to $20 a month in cash back for using their phone less, and that cash back grows at 5.5% a year, acting as a high-yield savings account for Noble members nationwide.