The National Advertising Division of the Better Business Bureau has told T-Mobile to stop claiming they are the “most reliable” 5G network. The claims are based on a report from German research firm umlaut which analyzed multiple carriers’ 5G coverage, subscribers’ ability to connect to 5G networks, and download speed.
AT&T challenged this language with the BBB, and they have agreed. The BBB recommends that T-Mobile no longer make claims that its 5G network is the most reliable, even with the qualifier that this conclusion was reached by an independent company.
At the root of the decision are two issues:
what constitutes reliability and
which data was used.
The report based its conclusions on coverage and speed only. The NAD directly addresses this, saying that there’s more to being reliable than just these two metrics.
T-Mobile has said it “…will appeal (the) decision.” Although T-Mobile is not legally bound by the current decision, the body reports all “uncooperative” advertisers to the FTC, which is in charge of regulating advertisements.
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