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National Wireless Independent Dealer Association

MVNO GreatCall Rebrands

MVNO GreatCall has quietly rebranded to now be called Lively. The change was announced on Twitter – and it came with their new Twitter handle @LivelySocial

GreatCall, was acquired by Best Buy in 2018 for $800 million. Co-Founded by “Uncle” Marty Cooper, the brand focuses on services for seniors and is probably best known for their “Jitterbug” phone. Lively devices include an “Urgent Response” button that its users can press to obtain help in the event of an emergency or to speak with a nurse or board-certified doctor. (Think “I’ve fallen and I can’t get up!”)  Their app can also be used to help keep family informed on the well-being of their loved ones. 


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