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National Wireless Independent Dealer Association

Metro to be Sold at T-Mo?

T-Mobile _ NWIDAAccording to a report on the T-Mo Report (link below) Metro by T-Mobile services could soon be sold at T-Mobile branded stores.

This would “fall in line” with our previous reports of T-Mobile lowering revenue opportunities and closing Metro stores.

The report says that a “recent email sent to employees seems to suggest that their “Metro by T-Mobile” prepaid services will soon be sold directly in T-Mobile corporate and third-party stores.”

“For Prepaid, we have an enormous opportunity in front of us” the email states. “While we’ve been historically very successful in the nation’s most urban and densely populated segments throughout the history of T-Mobile, we have more to do especially in rural America.”

It goes on to say that

“You will see us launch our Metro by T-Mobile premium prepaid products in our T-Mobile branded COR and TPR stores in rural America, and see us expand distribution of prepaid products in new and innovative ways as well. This includes our traditional voice and new non-voice products too!”

This, of course, will most likely lead to the closure of more Metro stores.

Link to article

 
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3 comments on “Metro to be Sold at T-Mo?

The Truth

You seem to ignore the key words Rural America. No dealer is going to open a MBT store there so how else do you capture sales from this segment?

Reply
NWIDA

You are correct that they appear to be starting in Rural America, but there are MBT stores all over. In addition, this could be a “test run” to see how well it works, especially given the closures of so many existing MBT stores – it would not surprise me to see this grow to other areas.

Reply
RG

I don’t think they will close MBT store this has been in the works for years they are trying to capture customers that do not qualify for postpaid and not let them leave the location.

Reply

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