We’re hearing the Cricket – the prepaid brand of AT&T – may be shutting anywhere from 100-200 dealer stores.
Cricket, like Boost and Metro, are predominately indirect distribution – or (in English) their stores are not owned by them, but by SMB dealers)
While we also hear Cricket maybe growing their presence in certain geographic areas, this reduction appears to be an optimization of distribution, and could be targeted at high-churn or low productivity stores.
We will post more as we hear it.
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