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National Wireless Independent Dealer Association

Is Cricket Closing Stores

cricketWe’re hearing the Cricket – the prepaid brand of AT&T – may be shutting anywhere from 100-200 dealer stores.

Cricket, like Boost and Metro, are predominately indirect distribution – or (in English) their stores are not owned by them, but by SMB dealers)

While we also hear Cricket maybe growing their presence in certain geographic areas, this reduction appears to be an optimization of distribution, and could be targeted at high-churn or low productivity stores.

We will post more as we hear it.

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2 comments on “Is Cricket Closing Stores

Kevin

Interesting. Do you know if they’ll be closing 100-200 authorized retailers (not owned by them) or 100-200 of their corporate stores owned by them? Or a mix of both?

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NWIDA

Most of all their stores are authorized retailers. Cricket (as does Boost and Metro) owns very few (if any) corporate stores.

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