Today, NWIDA released the following announcement. The PDF version can be found below:
Helping Metro by T-Mobile Dealers
The Trade & Advocacy Group is getting involved regarding dealer compensation and other changes.
September 17, 2020 – West Orange, NJ – Recently, the National Wireless Independent Dealer Association (NWIDA) became aware of proposed operational and compensation changes that T-Mobile has imposed on the over 8000 Metro by T-Mobile (“Metro”) dealers. After speaking to numerous dealer locations, they’ve decided to act.
NWIDA has reached out to T-Mobile executives with limited success. NWIDA President Adam Wolf said:
“We’re receiving calls and emails daily from concerned dealers and the negative impact these changes will have on their profitability – as well as the ability to simply remain in business.”
One of the changes being proposed is the requirement that all Metro dealers purchase 100% of their accessories from one vendor. According to numerous dealers, this change will add as much as 20% to their cost – forcing dealers to either lower their profits or pass the higher cost to the consumer. With numerous competitors, the customer has multiple options to purchase their accessories elsewhere. Either way, it’s a hit to the bottom line of the dealer.
“Metro dealers are NOT franchises, and as such are not protected under the same laws as franchisees. We feel that forcing them to purchase from a single vendor could be anti-competitive and are exploring options for the dealers, including potential legal remedies.”
Metro dealers have been vocal, albeit anonymously, on Twitter and other social media platforms. “TRX” has been vocal and the “Metro Dealer Unity Group” has started a petition on change.org that currently has about 1500 signees, but, many Metro store owners say they fear potential retribution if they sign the petition – even with Jon Freier (EVP T-Mobile) tweeting that “no one is ever losing their store for reaching out to me, or any other leader.” Only NWIDA can act in the open without that fear of losing stores.
Progress has been made. The accessory vendor change, originally scheduled for October 1, 2020 has been pushed back by T-Mobile to January 1, 2021. While this provides additional time for the dealers to sell their current stock supplies, it doesn’t address the other issues.
“NWIDA was formed to assist the indirect wireless dealer, and we will continue our mission to do just that,”
If you are a Metro by T-Mobile Dealer, and want to be kept up-to-date on how NWIDA is working to address these changes, sign up for email updates at www.nwida.org/contact-us
The National Wireless Independent Dealer Association (NWIDA – www.nwida.org) was established to provide competitive balance to the independent wireless retail and repair stores. NWIDA provides an advocacy and strong voice at the local, state and federal levels for industry and dealer friendly legislation. By taking advantage of extended buying power, NWIDA members save 10-50% on products and services used every day.
In addition, NWIDA provides exclusive content to their members, including seminars and webinars, that help the wireless dealer grow their business “smarter, not harder.”
Membership is open to any independently owned wireless business and is available in semi-annual and annual options. There is no application fee. NWIDA can be contacted through their website (www.NWIDA.org), via phone (919-NWIDA-98) or email (firstname.lastname@example.org)
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