Celebrities Jason Bateman, Will Arnet and Sean Hays – who are featured on the podcast SmartLess have launched an MVNO under the same brand.
The podcast has millions of listeners each month, which gives the new mobile service a strong base to market to.
The differentiator? SmartLess Mobile says most people are overpaying for unlimited data plans they don’t actually need or use, – a la MobileX.
Not all MVNOs are permitted to publicly mention their network partner, but SmartLess Wireless does so loud and proud on its website.
“We’re a new kind of mobile company,” SmartLess Mobile states. “We’ll help you cut your bill, cut screen time and cut the B.S. You won’t hear that from Verizon or AT&T.”
SmartLess founders include Paul McAleese, who led Shaw Communications in Canada and co-founded i-wireless. Thomvest Asset Management is the lead investor.
“We’re not the industry, and we’re not trying to outsmart you,” Hayes said in a statement. “If you own your phone, spend most of your day on Wi-Fi, and are on an unlimited data plan, moving to SmartLess Mobile could literally cut your monthly bill in half. Seriously, if your phone bill knew how often you’re on Wi-Fi, it would be embarrassed.”
With plans starting at $15/month for 5 GB of data, SmartLess Mobile is competitively priced. It’s a bring-your-own-device service and isn’t planning on using any dealers.
