Boost Mobile Rebrands

Tis apparently the “rebrand” season… Now it’s Boost’s turn

First – new logo:

Next – New Plans:

Four new unlimited plans, starting at just $25 a month.

To allow new customers to experience Boost Mobile’s nationwide 5G network risk-free, the company is launching a 30-day money-back guarantee. This enables customers to test Boost Mobile’s speed and reliability firsthand.

Advertising:

Boost Mobile is initiating a nationwide brand and advertising campaign to position itself as the ultimate value in wireless. This campaign highlights its new 5G network, which Boost Mobile touts as the best choice in wireless, covering 99% of the country with more towers than any other carrier.

“There is too much complexity in the wireless market today. Boost Mobile is simplifying its digital purchasing experience and offerings to give consumers more flexibility and choice with unbelievable value,” said Hamid Akhavan, CEO and president of EchoStar, parent company of Boost Mobile. “Today’s announcement is the first step of many designed to further empower Boost Mobile customers. In contrast to other carriers that continue to raise rates, add fees, and layer extras into plans that customers simply don’t want or need, Boost is delivering transparent plans that allow customers to buy exactly the services they need, while saving hundreds of dollars annually compared to other wireless carriers.”

“Boost Mobile is providing a compelling new choice in wireless,” said Sean Lee, SVP of Consumer Product and Marketing for Boost Mobile. “We offer transparent, straightforward plans starting at $25 a month on a single line and an extended portfolio of devices for all consumer needs. We’ve simplified the online experience into one brand and location at BoostMobile.com.”

Oh… and post-paid and pre-paid are the same brand:

Boost Mobile is combining Boost Mobile and Boost Infinite under one brand.

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