Paylo Dual Pricing
NWIDA Benefit · Member BenefitPaylo provides transparent dual-pricing tools that allow independent retailers to offer a cash price and a card price at the point of sale — legally and clearly. For shops where card processing fees are eating into already tight margins, dual pricing is a practical way to reduce that cost without eliminating card acceptance.
Credit and debit card processing fees represent a meaningful line item for independent wireless shops, especially on high-value device transactions. Dual pricing shifts the cost of card acceptance to the customers who choose that payment method — keeping cash sales fully profitable and reducing overall processing expense.
NWIDA members receive access to Paylo's dual pricing tools through the association — a benefit that helps shops protect their margin on every transaction.